Resources

Practical articles on SEO, Google Ads, AI search, and analytics from the Kanopy team.

Claude Opus 5 Explained: What Anthropic's New Model Does, What It Costs, and When to Use It — Claude Opus 5 launched July 24, 2026 at $5/$25 per million tokens, with near Fable 5 intelligence for half the price. Here is what it does and when to use it.
How to Track Google Ads Calls From Your Google Business Profile (the Hidden Phone Number Setting) — The Google Ads phone number setting on Google Business Profile shows a call tracking number on ads, so you can separate paid calls from organic calls.
Cold Email Deliverability in 2026: How to Land in the Inbox (Gmail and Yahoo Rules) — Cold email deliverability in 2026 depends on authentication, list hygiene, and staying under Gmail and Yahoo spam thresholds. Here is the full checklist.
ChatGPT Ads Can Now Generate Your Ads: How the AI Ad Builder Works and How to Use It Safely — ChatGPT Ads can now generate ads for you from your website and campaign settings. Here is how OpenAI's new AI ad builder works and how to use it safely.
Google Reviews Are Disappearing in July 2026: What's Happening and How to Recover Legitimate Reviews — Google confirmed a July 2026 bug removing legitimate reviews and paused new reviews on many Business Profiles. Here is what happened and how to get them back.
GPT-5.6 Explained: Sol, Terra, Luna, Pricing, and When You Can Use It — OpenAI previewed GPT-5.6 in three tiers: Sol, Terra, and Luna. Here is what each model does, how the pricing breaks down, and when marketers can use it.
AI-Generated Ads and the EU AI Act: What Advertisers Must Disclose Before August 2, 2026 — The EU AI Act's AI-generated content rules take effect August 2, 2026. Here is what advertisers must disclose and how to label AI ad creative correctly.
How to Remove "Found by Google" Products From Google Merchant Center — Found by Google products are items Google crawls into Merchant Center, not from your feed. Here are the two documented ways to remove and prevent them.
Google's June 2026 Spam Update: What It Targets and How to Respond — Google's June 2026 spam update started rolling out on June 24. Here is what it targets, what it does not, how to tell if you got hit, and the fix.
Google Search Console AI Performance Reports: How to Read Your AI Overview and AI Mode Impressions — Google's Search Console AI performance report launched June 3, 2026. Latest rollout, what it shows, what it does not, and where it fits in SEO reporting.
Meta Brand Memory and Brand-Aware AI Creative in Ads Manager: What Just Launched — Meta added Brand Memory and an end-to-end AI creative workflow inside Ads Manager on June 23, 2026. What each tool does, where it lives, and how to set it up.
Claude Managed Agents, Self-Hosted Sandboxes, and MCP Tunnels: What Anthropic Just Shipped — Anthropic split the agent loop from tool execution. Self-hosted sandboxes (public beta) and MCP tunnels (research preview) explained, with what they enable.
Ask Advisor and AI Performance Insights: What Just Launched in Google Merchant Center on June 23, 2026 — Google added Ask Advisor and AI performance insights to Merchant Center on June 23, 2026. What each tool does, where to find them, and how to use them.
Meta Switched From Nielsen DMA to Comscore Markets for Automotive Ads on June 22, 2026. Here's What Changed. — Meta ended Nielsen DMA targeting for automotive model ads on June 22, 2026. How to migrate vehicle offer feeds to Comscore Markets, plus reporting impact.
The DSA to AI Max Migration: What's Changing in September 2026 and February 2027 — Google split the DSA to AI Max migration into two timelines. Here's which campaigns auto-upgrade in September 2026 and which wait until February 2027.
The August 17 Google Ads Bidding Target Change: What Limited-by-Budget Campaigns Are About to Do Differently — Starting August 17, 2026, Google Ads will deliver to your Target CPA or ROAS instead of beating it. Here's how to prep before the change hits.
Google Will Use UK and EU IP Addresses for Ad Personalization on August 3, 2026. Here's What Advertisers Need to Do. — On August 3, 2026, Google starts using IP addresses for ad personalization across the UK, EU, and Switzerland. What's changing, who it affects, and the consent…
Shopify Scripts Sunset on June 30, 2026: The Migration Checklist for Shopify Functions — Shopify Scripts stop running June 30, 2026. Use this Shopify scripts to functions migration checklist to inventory, rebuild, and verify before the deadline.
Google Ads Customer Match Auto-Classification: How to Label Your Conversion Lists Before August — Starting August 2026, Google Ads auto-classifies Customer Match lists. Here's how to label conversion lists correctly before the deadline hits.
Why 80% of ChatGPT Product Recommendations Change When Web Search Is Enabled — 80% of ChatGPT product recommendations change when web search is on. What the June 2026 study found, why retrieved sources matter more than training data, and…
Gemini CLI Is Dead: What to Use Instead and How the Antigravity Transition Works — Google killed the Gemini CLI on June 18, 2026. Here's the gemini cli shutdown alternative path, the Antigravity migration, and who should pick Claude Code.
The May 2026 Google Core Update: What Changed and What to Do If You Got Hit — The May 2026 Google core update finished rolling out in early June with significant volatility. Here's how to diagnose impact and recover.
Shopify Catalog and Universal Commerce Protocol: How to Make Your Products Discoverable to AI Agents — Shopify Catalog auto-syndicates products to AI agents. Learn how shopify catalog ai agents works, what UCP changes, and how to control product visibility.
Performance Max Asset Experiments: How to Actually A/B Test PMax Creative — Google's June 2026 update added granular Performance Max asset experiments. Here's how to run them, what to measure, and which tests give clean signal.
Google Home Listing Ads Explained: How the LSA Real Estate Format Works in All 50 States — Google Home Listing Ads launched in all 50 states June 2026. How the LSA real estate format works, pricing, eligibility, and how it stacks vs Zillow.
AI Overviews Are in 25% of US Searches. Here's How to Keep Traffic When Rankings Hold But Clicks Drop. — AI Overviews appear in 25%+ of US searches and cut top-result clicks by ~34.5%. Here's the AI Overviews SEO strategy that keeps traffic flowing.
Smart Bidding Exploration in Google Ads: When to Turn It On and What to Expect — Smart Bidding Exploration is now available across PMax and Shopping. Here's what it does, when to turn it on, and how to monitor for impact.
What ChatGPT Ads Actually Cost in 2026, and Which Businesses Should Run a Pilot — ChatGPT Ads cost in 2026: $60 CPM, $3-5 CPC, no minimum spend. Who should pilot, how the auction works, and how to set up Pixel and CAPI for conversions.
Elementor 4.1 Explained: The Atomic Foundation, Plain-Language Classes, and What Changes for Builds — Elementor 4.1 atomic editor introduces CSS-first Classes, plain-language generation, and Cloud Templates. Here is what changes for builds and who should upgrad…
Google Ads 37-Month Data Retention: How to Export Your Historical Data Before It Ages Out — Google Ads now retains hourly, daily, and weekly data for only 37 months. Here's exactly what to export, how to do it, and where to store it.
How to Opt Out of Google AI Overviews Without Hurting Your Rankings — How to opt out of Google AI Overviews using the June 17, 2026 Search Console toggle. When to opt out, when to stay in, and the trade-offs to weigh first.
Google Business Profile to Google Analytics Linking: How to Finally Tie Local Visibility to On-Site Behavior — Link Google Business Profile to Google Analytics in 2026. What data flows, the new reports it makes possible, and how to prep your GA4 property now.
Consent Mode v2 Audit Guide: The 6-Step Check Every Google Ads Account Needs in 2026 — After June and August 2026 changes, Consent Mode v2 does more work than ever. Here's the 6-step audit every Google Ads account needs right now.
AEO vs GEO vs SEO: What Google's Official Guidance Actually Says — AEO vs GEO vs SEO explained. Google's June 2026 guidance says they're all SEO. Here's what works, what to skip, and why the new acronyms are mostly noise.
The Anthropic, OpenAI, and Google AI Stack: A Practical Comparison for Marketing Teams in 2026 — Anthropic, OpenAI, Google AI for marketing in 2026. Where Claude, GPT-5.5, and Gemini each fit by use case, with real product details and recent moves.
Does LLMS.txt Do Anything for SEO? Google Says No, and the Data Agrees. — Does llms.txt help SEO? No. Google confirmed in June 2026 that llms.txt has no ranking effect. Here's what the data shows actually drives AI citations.
Google Ads Promotion Mode: How to Use It for Sales, Launches, and Seasonal Pushes — Google Ads Promotion Mode lets you schedule temporary ROAS tolerance and extra budget for demand spikes. Here's how to set it up and when to use it.
Google Merchant Center Video_link: How to Add Product Video and What It Does for Visibility — The google merchant center video link attribute now serves in Shopping. Learn specs, how to add videos via feed, and how to prep for January 2027 image rules.
WordPress Vulnerabilities to Watch in 2026: The Patch Routine Every Site Owner Needs — WordPress vulnerabilities 2026 guide using the June Kirki CVE as a case study. Learn how to detect, patch, and harden your site against critical exploits.