Hotels & Airbnb โ€” boutique, B&Bs, vacation rentals

    Fill your calendar. Cut the OTA tax.

    We help hotels, boutique properties, B&Bs, and Airbnb hosts drive direct bookings, reduce OTA dependence, and build a brand guests actually remember.

    See how it works
    Property scoreboard
    • +23ptsDirect booking share lift
    • -38%Average commission paid
    • DailyRate + occupancy pacing
    • 4.9โ˜…Avg review velocity
    ๐ŸจBoutique hotels.๐ŸกVacation rentals.๐Ÿ›ŒB&Bs.๐Ÿ๏ธResorts.๐Ÿ›๏ธGlamping.โ›ฐ๏ธMountain lodges.๐Ÿ–๏ธBeach houses.๐ŸŒ†Urban stays.
    ๐ŸจBoutique hotels.๐ŸกVacation rentals.๐Ÿ›ŒB&Bs.๐Ÿ๏ธResorts.๐Ÿ›๏ธGlamping.โ›ฐ๏ธMountain lodges.๐Ÿ–๏ธBeach houses.๐ŸŒ†Urban stays.
    The hospitality playbook

    Six levers we pull to keep the calendar full.

    06 pillars

    Local SEO & Maps

    Rank at the top when travelers search for places to stay in your area, before they ever hit Booking.com.

    01 / 06

    Google Hotel Ads

    Show your rates directly in Google Search and Maps to capture high-intent travelers and drive direct bookings.

    02 / 06

    Review Management

    We help you build a steady flow of glowing reviews on Google, TripAdvisor, and Airbnb that fill trust gaps instantly.

    03 / 06

    Social & Visual Content

    Instagram, Facebook, and Pinterest strategies that make your property irresistible to scroll past.

    04 / 06

    Seasonal Campaigns

    Paid and organic campaigns planned around your peak seasons, local events, and slow periods.

    05 / 06

    Direct Booking Strategy

    We help you reduce OTA fees by driving more traffic directly to your booking engine.

    06 / 06
    Interactive โ€” occupancy explorer

    Two properties. Two channel mixes. Same lesson.

    A 42-room boutique hotel and a 6-cabin Airbnb portfolio. Switch between them to see how the calendar fills, the rate moves, and the OTA share shrinks.

    Illustrative example โ€” sample data, not a real client
    ๐Ÿจ
    Occupancy + Rate Explorer
    Two example property types, side by side
    Switch between the boutique hotel and the cabin portfolio to see how the channel mix shifts
    7-Day Occupancy + Rate
    265/294 sold
    Mon
    $289
    34/42
    Tue
    $289
    38/42
    Wed
    $309
    40/42
    Thu
    $329
    41/42
    Fri
    $419
    42/42
    Sat
    $449
    42/42
    Sun
    $349
    28/42
    90%
    Occupancy
    $351
    ADR
    $316
    RevPAR
    Channel Mix + Cost
    Direct (booking engine)2.1% take
    Google Hotel Ads$18 CPA
    Booking.com15% commission
    Expedia + others18% commission
    Repeat + referralLoyalty discount
    Google Hotel Ads Preview
    Charleston, SC ยท 42 rooms
    ๐Ÿ›Ž๏ธ
    The Linden, Boutique Hotel
    โ˜…โ˜…โ˜…โ˜…โ˜… 4.9 ยท 412 reviews
    Best price on Google
    $329/night
    The strategy

    Charleston is a brand-heavy market, so we lean into review velocity and direct-booking lure (free parking, late checkout, room upgrade). OTAs become a discovery channel, not a primary one.

    What's in the box

    A full revenue + brand team for one property or a portfolio.

    Direct booking strategy, Google Hotel Ads, reviews, social, and seasonal planning. We work alongside your revenue manager, not around them.

    • Google Business Profile optimization
    • Google Hotel Ads setup and management
    • Local SEO for travel and accommodation searches
    • Review generation strategy (Google, TripAdvisor, Airbnb)
    • Meta Ads targeting travelers in your key markets
    • Seasonal campaign planning and execution
    • Social media content strategy
    • Monthly occupancy and booking attribution reporting
    How we work together

    From property audit to peak season, in four moves.

    01
    Step 01

    Property Audit

    We assess your current visibility, OTA dependence, review profile, and competitive positioning.

    02
    Step 02

    Direct Booking Plan

    We build a strategy to capture more direct traffic and reduce your cost of acquisition.

    03
    Step 03

    Campaign Launch

    Paid ads, SEO, and social go live, timed around your highest-opportunity booking windows.

    04
    Step 04

    Scale & Retain

    We layer in guest retention and remarketing so past guests become repeat visitors.

    "The best hotel marketing makes a guest feel like they've already arrived before they've booked."
    Ready when your rooms are

    Ready to fill your rooms direct?

    Tell us about your property and your market. We'll come back with a plan to grow direct bookings and shrink the commission line on your P&L.