Google Search Ads

    Capture customers the moment they search.

    High-intent keyword targeting, compelling ad copy, and continuous optimization to put your business at the top of Google, and keep it there.

    Our approach

    The six disciplines behind every account.

    Each one compounds. Skip a single discipline and the entire program leaks.

    Pillar 01
    a / keyword research

    Keyword Research

    Deep competitor analysis and intent mapping to find the exact terms your best customers are searching.

    Pillar 02
    b / quality score optimization

    Quality Score Optimization

    We improve landing page relevance, ad copy alignment, and CTR to lower your CPC and improve ad position.

    Pillar 03
    c / bid strategy

    Bid Strategy

    tCPA, tROAS, and Maximize Conversions, we choose and tune the right bidding strategy for your goals.

    Pillar 04
    d / ad copy testing

    Ad Copy Testing

    Continuous A/B testing of headlines, descriptions, and extensions to find combinations that actually convert.

    Pillar 05
    e / negative keywords

    Negative Keywords

    Aggressive negative keyword management to eliminate wasted spend and tighten campaign efficiency.

    Pillar 06
    f / business-goal bidding

    Business-Goal Bidding

    We tie bidding directly to quality outcomes, qualified leads, revenue, and margin, not just clicks that look good in a dashboard.

    Keyword strategy

    A full-funnel keyword architecture.

    Most agencies dump every keyword into one campaign. We build a structured three-tier strategy that matches intent, controls spend, and compounds over time.

    Brand keywords

    Protect your brand name. Capture high-intent searchers already familiar with you, cheapest conversions, highest close rates.

    [YourBrand]
    [YourBrand] reviews
    [YourBrand] pricing
    Competitor keywords

    Intercept customers researching your competitors. Show up when buyers are actively evaluating their options.

    [Competitor] alternative
    [Competitor] vs
    switch from [Competitor]
    Non-Brand keywords

    Reach new audiences who don't know you yet. High-volume, high-value demand capture for scalable growth.

    best [product/service]
    [service] near me
    [category] company

    How We Structure Your Campaigns

    Click a campaign to explore, example account: Dunder Mifflin Paper Co.

    Each campaign runs independently with its own budget, bidding strategy, and negative keyword list, so Brand never cannibalizes Non-Brand spend, and you have full visibility into what's actually driving results.

    Google Shopping — e-commerce

    Win the shopping feed.

    For e-commerce businesses, Shopping ads are the highest-visibility real estate on Google, appearing above search results with your product image, price, and reviews. Product-based businesses only; service businesses use Search and Performance Max instead.

    Product Feed Optimization

    Titles, descriptions, categories, and GTINs tuned for maximum impression share and relevance.

    Smart & Standard Shopping

    Both campaign types managed and budgeted based on which drives better ROAS for your catalog.

    Competitive Bidding

    Product-level bid adjustments based on margin, conversion rate, and competitive auction pressure.

    How it works

    A repeatable program built for compounding results.

    1. 01

      Research

      Keyword mapping, intent analysis, and competitor audit to find the queries worth winning.

    2. 02

      Build

      Campaign structure, ad groups, copy, and extensions, organized for control and clarity.

    3. 03

      Launch

      Go live with tight budgets and close monitoring to push past the learning phase fast.

    4. 04

      Optimize

      Weekly bid adjustments, copy testing, and keyword pruning. The compound work that compounds.

    What's included

    Everything you get when we run your Search account.

    • 01Search campaign setup & structure
    • 02Keyword research (200–500+ keywords)
    • 03Ad copy writing & A/B testing
    • 04Bid strategy setup & tuning
    • 05Negative keyword management
    • 06Quality Score monitoring
    • 07Conversion tracking setup
    • 08Weekly performance reporting
    Let's talk

    Ready to dominate search results?

    A 15-minute call. We'll show you what's leaking in your current account, free.